Creating a roadmap that is tailor made for you takes a bit of thought. It's your life and your business so it is certainly worth investing the time and effort. But where to start? Have a look at a few prompts below to help get started. And your roadmap does not have to be a static document ... it can change and be adjusted over time as your ideas become more clear and purposeful.
Take time out to assess where you are at now and where you would like to go. What has worked to date and what has not worked. The skills that got you to where you are now may not necessarily be the right skills for where you want to go.
Rethink your approach to promoting yourself and your business online. What is it that you need to change and what will be your plan and strategy to get there. Take advantage of the new era of the internet to build a community around your life story and mission.
Focus on the new skills and training that you need to build your online business. You can start by doing most things yourself, but as the business grows, you will need the ability to scale up and automate. This requires some advance planning and thinking.
Part of building an online presence is reconnecting to old customers and building an email list of new potential customers. Building you network continues to be an important part of building your business. Start a list of people you need to reconnect with, and a separate list of people you don't know but need to connect with. What is your strategy to build new connections?
Building you online presence will require a reinvention of the tools and framework you have used for marketing to date. This is the time to be open to new ideas and strategies. Don't be afraid to test ideas, examine feedback and throw out things that don't work. The key is just to keep moving, being consistent in your efforts and persistent about achieving your online goals.
Use the opportunity of building your online business presence to refresh and renew your personal or business brand. Think about how your story and your offer of products or services will resonate with your target audience. How will you be adding value to their lives by solving a problem they have.
After all the hard work do not forget to take the time out to rejuvenate yourself, connect with those important to you and connect with a sense of gratitude. If you are not taking care of your own health and well being you risk losing the energy and stamina to pursue your dreams.
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